# MusicConnect > MusicConnect (musicconnect.app) explains how NFC tags and QR codes in music merchandise and memorabilia create direct, owned relationships between artists and fans. MusicConnect is a subsidiary of FanConnect (fanconnect.co). Connected merch places a battery-free NFC chip in a clothing label, tag, sleeve or wristband, often paired with a QR code. Fans tap or scan with a phone, with no app, to unlock content, register ownership, verify authenticity and claim rewards. Each tap builds a single fan profile the artist owns. ## Pages - [NFC music merchandise guide](https://musicconnect.app/nfc-music-merchandise): What NFC merch is and how it works. - [Solutions](https://musicconnect.app/solutions): Overview of connected music merchandise solutions. - [NFC tour merch](https://musicconnect.app/nfc-tour-merch): NFC labels in tour T-shirts and hoodies. - [Smart vinyl](https://musicconnect.app/smart-vinyl): NFC and QR on records and box sets. - [NFC festival wristbands](https://musicconnect.app/nfc-festival-wristbands): Engagement beyond entry. - [Memorabilia authentication](https://musicconnect.app/memorabilia-authentication): Encrypted NFC for signed and stage-worn items. - [NFC labels for clothing](https://musicconnect.app/nfc-labels-for-clothing): Tag formats and production tips. - [Digital product passports](https://musicconnect.app/digital-product-passport): EU DPP, GS1 Digital Link and merch. - [Digital product passports hub](https://musicconnect.app/digital-product-passports): DPPs for merch, clothing, footwear and materials. - [EU DPP rules](https://musicconnect.app/eu-dpp-regulation): ESPR key dates and what merch brands should do. - [DPP for clothing](https://musicconnect.app/digital-product-passports/clothing), [footwear](https://musicconnect.app/digital-product-passports/footwear), [materials](https://musicconnect.app/digital-product-passports/materials), [merchandise](https://musicconnect.app/digital-product-passports/merchandise). - [Glossary](https://musicconnect.app/glossary): NFC, QR and connected-merch terms. - [Benefits](https://musicconnect.app/benefits): Twelve benefits for artists, labels, merch companies and collectors. - [Use cases](https://musicconnect.app/use-cases): Tour shirts, vinyl, wristbands, signed memorabilia, drops and sponsor merch. - [How it works](https://musicconnect.app/how-it-works): Step-by-step process from tag selection to fan rewards. - [NFC vs QR](https://musicconnect.app/nfc-vs-qr): Comparison of NFC and QR codes for merchandise. - [FAQ](https://musicconnect.app/faq): Washing, apps, counterfeits, data and privacy. - [Compare platforms](https://musicconnect.app/compare): Source-linked comparison of SmartLinks, EON, Certilogo and Blue Bite. - [About](https://musicconnect.app/about): MusicConnect and its parent company FanConnect. - [Case studies](https://musicconnect.app/case-studies): Illustrative examples of NFC merch deepening fan engagement (tour shirts, vinyl, wristbands, memorabilia, product passports). - [Case study: tour shirts](https://musicconnect.app/case-studies/tour-shirt-afterlife): NFC tour shirts that keep fans engaged after the show. ## Optional - [FanConnect connected merch](https://www.fanconnect.co/music/merchandising): Music merchandising solutions. - [SmartLinks](https://www.smartlinks.app/): Best practice partner for digital product passports in clothing. - [FanConnect on SmartLinks](https://www.fanconnect.co/platform/smartlinks): The connected-product platform, GS1 and DPP ready. - [FanConnect](https://www.fanconnect.co/): Parent platform for sport, music and entertainment. - [FanConnect for Music](https://www.fanconnect.co/music): Music solutions. - [FanConnect NFC glossary](https://www.fanconnect.co/glossary/nfc): Definition of NFC.