Case study · Clothing merch range
One label for fans and future passport rules
An illustrative case study showing how one label on music merch can serve fans and future EU digital product passport rules.
Illustrative scenario, not a named client. For real results, see FanConnect case studies.
The challenge
A merch company sells into the EU and expects passport rules for textiles. It wants one label that works for compliance and for fans.
The approach
- Use a care label with a QR code (GS1 Digital Link) and an NFC chip.
- The same scan shows materials and care information, plus artist content.
- Passport data is updated as supplier information arrives.
The fan journey
- 01 · Manufacture
Materials and origin data are attached to each product.
- 02 · Purchase
The fan scans for care details and unlocks artist content.
- 03 · End of life
Repair and recycling guidance appears on the same page.
What changes
- One label does two jobs, saving cost and space.
- The company starts collecting passport data before rules apply.
- Fans see care and sustainability details alongside content.
What to measure
- Scans per item
- Share of products with complete material data
- Care page views
- Fan opt-ins
Go further
More case studies
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