FAQ
Questions, answered.
What is an NFC tag in clothing?
A small, battery-free chip woven or heat-sealed into a label, patch or tag. Tapping a phone on it opens a web page.
Do fans need an app?
No. Modern iPhones and Android phones read NFC natively and open the link in the browser. QR codes work with the phone camera.
Can NFC tags survive washing?
Textile-grade, encapsulated inlays are designed for laundering. Placement in a care label or hem tag adds protection.
How does NFC stop counterfeit merch?
Each chip has a unique ID and can use encryption so its response can't simply be copied, letting fans verify official products.
What data do artists get?
Anonymous tap counts by product, place and time — plus profile details from fans who choose to register.
Is it GDPR friendly?
Yes when built correctly: the tap identifies the item, not the person, and fans opt in before sharing personal data.
Can the experience change after the item is sold?
Yes. The tag points to a link you control, so content can update from tour week to album release and beyond.
Who provides MusicConnect?
MusicConnect is part of FanConnect, the platform that connects products to digital fan experiences for sport, music and entertainment.
Powered by FanConnect
Ready to connect your merch?
FanConnect adds a tap or scan to tour shirts, vinyl, wristbands and collectibles, and links every interaction to one fan profile you own.