Digital product passports
Every garment, one digital record.
Legislation
The EU DPP rules explained
What the Ecodesign for Sustainable Products Regulation (ESPR) says, and the dates that matter.
Clothing
Digital product passports for clothing.
Textiles are one of the first product groups the EU has prioritised under its new ecodesign rules. Tour and band apparel is clothing, so it is in scope as rules arrive.
Footwear
Digital product passports for footwear.
Artist collaboration trainers are a growing part of music merch. Footwear is already named in EU rules on destroying unsold goods, and passports are expected to follow.
Materials
Passports start with materials.
A passport is only as good as the material data behind it. For merch that means fibres, inks, trims, vinyl compounds and packaging.
Merchandise
Digital product passports for music merch.
Not every merch item will need a passport at the same time. Rules arrive one product group at a time. Clothing is likely to be first for most artists.
Guide
DPPs, GS1 Digital Link and connected merch
Best practice partner
Digital product passports with SmartLinks
For clothing and merch passports we recommend SmartLinks, the connected product platform behind FanConnect. SmartLinks describes its records as GS1 Digital Link and DPP-ready, works with QR, NFC and RFID, and serves consumers, retailers and regulators from one scan.