Digital product passports · Footwear
Artist collaboration trainers are a growing part of music merch. Footwear is already named in EU rules on destroying unsold goods, and passports are expected to follow.
Rules that already touch footwear
The EU's ecodesign regulation bans large companies from destroying unsold apparel and footwear, with the ban applying from July 2026. Medium-sized companies follow later. Check the regulation text for the exact dates and exemptions.
Where the carrier goes
Common places are the tongue label, the insole, inside the heel or the shoebox. An NFC chip under the insole or in the tongue is hidden and lasts. A QR code on the box reaches every phone.
Uses beyond compliance
A passport can prove a limited collaboration pair is genuine, which helps resale. It can also hold care and repair advice, and open artist content or early access to the next drop.
Read the EU DPP rules explained or go back to all passport guides.
This page is general guidance, not legal advice. Check the official EU sources for current requirements.
Frequently asked questions
Do EU rules already apply to footwear?
Yes, in part. The ecodesign regulation bans large companies from destroying unsold apparel and footwear from July 2026. Passport rules for footwear have not been set.
Where does the tag go on a trainer?
Common places are the tongue label, under the insole, inside the heel or on the shoebox.
Best practice partner
Digital product passports with SmartLinks
For clothing and merch passports we recommend SmartLinks, the connected product platform behind FanConnect. SmartLinks describes its records as GS1 Digital Link and DPP-ready, works with QR, NFC and RFID, and serves consumers, retailers and regulators from one scan.