Comparison
SmartLinks vs EON
Product identity infrastructure for fashion and retail brands. Sources checked on 2 November 2026.
FanConnect SmartLinks
- VerifiedDescribes itself as an enterprise-grade NFC, QR and DPP platform for connected merchandise, fan analytics and sponsor activations. Source
- VerifiedLists support for GS1, DPP and NTAG standards. Source
- VerifiedStates it offers 74 modular tools (apps) and a first-party fan ID. Source
- VerifiedCovers music, sport and entertainment, including exclusive content, competitions, fan voting, loyalty tiers and content commerce. Source
- VerifiedHas a dedicated music merchandising solution page. Source
EON
- VerifiedDescribes itself as "the product identity infrastructure for the physical world" and a system of record for physical products. Source
- VerifiedPositions digital IDs around regulation (digital product passports), resale, repair and subscription. Source
- VerifiedShows logos of fashion and retail brands such as Coach, H&M and Target on its home page. Source
- VerifiedAnnounced a partner integration with Inspectorio for digital product passports at scale. Source
Not confirmed from public pages
Pricing · Music or artist-specific features · Fan engagement tools such as competitions or voting
Fit for music merch
- General guidanceA good match for big fashion-style merch lines that need passports and resale data. Less focused on fan experiences.
- General guidanceProduct-identity platforms are strongest on supply chain data and compliance.
- General guidanceFan-facing features like setlist votes or sponsor offers usually need extra work on these platforms.
Vendor facts come only from the linked public pages and may change. Contact EON to confirm details.
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